Jaxson Thaddeus Liscano-Garcia
Combining stage presence and brand strategy to amplify voices and inspire connection.
About Me
I am a creative marketer, performer, and storyteller driven by a passion for connecting people through music and memorable experiences. With a background in marketing strategy, live performance, and digital media, I thrive at the intersection of art and business. My journey began on stage, singing, acting, and captivating audiences, which taught me how to engage and inspire. That same energy fuels my work in marketing, where I develop campaigns, craft compelling visuals, and build brands that resonate. Whether hosting a podcast, managing social media, or designing immersive events, I bring a performer’s eye for detail and a marketer’s mind for impact, creating stories that are both authentic and unforgettable.
Education
Colorado State University – College of Business
Bachelor of Science in Business Administration (Marketing & Human Resource Management)
Certificates in Music Business and Market Research & Analytics
Graduated May 2025
Michael Smith Elite Scholarship Recipient
Colorado State University
Career Management Center (CMC)
Marketing & Outreach Specialist
August 2025 – Current
Developed and executed marketing campaigns to connect students with employers and career resources across the College of Business. Designed video promotions, newsletters, graphic materials, and digital content while scheduling posts through Salesforce, Uconnect, and Instagram to enhance outreach and event participation. Promoted high-visibility programs such as the BizRam Career Fair and the Business for a Better World initiative, strengthening brand recognition and student engagement through strategic messaging and visually compelling storytelling.
Colorado State University
Music Business Collective (MBC)
Social Media Chair → Vice President
August 2022 – May 2025
Advanced from Social Media Chair to Vice President while leading both the marketing strategy and the organizational operations of this student-run nonprofit. Directed social media growth, gaining over 1,000 new followers through strategic campaigns, Mailchimp newsletters, video promotions, and engaging Instagram content. Helped plan and execute concerts, listening sessions, and collaborative showcases, coordinating logistics and volunteer teams to ensure smooth event delivery. Guided team-building initiatives, mentoring new members and fostering a creative, inclusive environment. Contributed to fundraising efforts by writing sponsorship proposals and cultivating community partnerships that provided financial support for the collective’s programs.
Colorado State University
Office of Inclusive Excellence
Media Marketing Specialist
January 2025 – Current
Create and manage marketing campaigns to highlight CSU’s diverse communities and research initiatives. Produce social media content, newsletters, and promotional materials for programs such as MURALS and United in STEMM, using Instagram and other digital platforms to grow engagement. Develop brand guidelines, schedule posts, and design video and graphic materials that celebrate inclusion and student achievement. Assist with planning and promoting campus events while supporting team-building efforts to ensure collaborative and effective outreach.
Soundsplore
Social Media Intern
January 2024 – August 2025
Drove measurable growth for this independent-artist platform by increasing merchandise sales 50% and expanding the social media audience by 20% through targeted campaigns, video promotions, and high-impact graphic materials. Played a key role in maintaining visibility and community engagement during a period of investor loss, helping stabilize operations and preserve audience trust. Partnered with leadership to plan and promote artist showcases, strengthening SoundSplore’s reputation as a hub for emerging talent and creative collaboration.
Poudre School District (PSD)
HR Talent Team Intern
August 2023 – May 2024
Enhanced district-wide recruitment efforts by developing marketing materials, social media content, and outreach campaigns to attract and retain qualified staff. Partnered with Emmy-winning PSD TV to produce a documentary-style video series highlighting paraprofessionals, showcasing their impact and supporting hiring initiatives. Assisted with event planning, candidate outreach, and community engagement activities that strengthened the district’s employer brand and improved candidate pipelines.
Speak B4 I Think
Host and Producer
October 2024 – Current
Founder, host, and producer of a Fort Collins–based music podcast dedicated to highlighting local and emerging artists. Plan and coordinate all aspects of production, including guest outreach, interview preparation, recording, editing, and promotional strategy. Manage social media campaigns, video promotions, and cross-platform marketing to grow the audience and strengthen connections between musicians and the community.
Fusing Creativity with Strategic Marketing
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